The Brand

Our Story

A hat isn’t just an accessory that we occasionally throw on as we’re leaving the house. It’s the most critical part of our style. It’s the first thing someone sees when they look at your face and their first impression of your personal style.

As our headwear game evolves, we want something more than another cheap cap with no meaning or thought into their headwear. I wanted something better, so I decided to create it. When looking for a brand name, it had to have meaning, with history and significance within the headwear industry. The name doff was born again 

At doff, we don't just make hats we craft expressions of individuality, unity, and care. To us, our customers aren't just clients; their family. Every hat we create is a product of dedication, passion, and craftsmanship, designed not only to elevate your style but to make you feel seen and valued. We believe in quality, integrity, and meaning in everything we do. Together, lets create a world where every doff hat tells a story of connection and purpose.


Welcome to the doff Family

Luke Waugh 
Founder